The purpose of an elevator pitch isn't to close the sale.
The goal isn't even to give a short, accurate, Wikipedia-standard description of you or your project.
And the idea of using vacuous, vague words to craft a bland mission statement is dumb.
No, the purpose of an elevator pitch is to describe a situation or solution so compelling that the person you're with wants to hear more even after the elevator ride is over.
Happens all too often - people focus on the format so much that they forget the purpose. Thank you for reminding us Seth Godin and for doing it in such an eloquent, elegant and concise way. It's almost like an elevator pitch - I want to read more about it.
