Sometimes it's best communicated in a short video:
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This is the one they don't teach you how to win in Business School and no - it is not the battle with your inner demons. I mean the battle within one's own camp. The freshly minted MBA imagines that the CEO rules his army. Not at all. The army rules him. The CEO must feed his managers' and directors' appetite for novelty and adventure, keep them fit and confident (but not too confident, lest they grow insolent), discipline them, coddle them, reward them with bounty and bonuses, but contrive to make sure they blow their loot on luxury cars and mortgages so that they are hungry to march and fight again. Leading a company is like wrestling a hundred-headed hydra - you kill one serpent, only to face ninety-nine more. And the farther you march - the harder it gets. So what are the CEO's options? In the end he may lead his company only where it wants to go.
No, we don't actually have privacy. We traded it long time ago for convenience. What we really dislike is being surprised by how much companies know about us. Perhaps soon we will get used to this too ... Here is more on the subject by Seth Godin:
You probably have very little privacy at all, giving it up a long time ago.
Facebook is undeniably a great success story and ... a very lucky idea. If we look at the urgency with which Mr Zuckerberg is trying to 'improve the user experience' and give us even more reasons to stay with his creation - then we can easily see that he is plain scared. That's right - he doesn't know what made Fb the 'juggernaut' of social networking.
The field is crowded with great ideas, great platforms, and yet we all keep coming back to Facebook. What would happen if we all stopped using it for a week? What if we got bored or if the next kid from Harvard came with an idea like Pingwyn for instance and with the speed of 500 million mouse-clicks we all left ...
Pignwyn by the way is only a location-based mobile social networking platform just for the iOS ... for now. So Facebook is safe ... for now. Sleep well Mr Zuckerberg.
Original article by Todd Hixon @ Forbes http://www.forbes.com/sites/toddhixon/2011/10/05/one-network-to-rule-them-all/
The purpose of an elevator pitch isn't to close the sale.
The goal isn't even to give a short, accurate, Wikipedia-standard description of you or your project.
And the idea of using vacuous, vague words to craft a bland mission statement is dumb.
No, the purpose of an elevator pitch is to describe a situation or solution so compelling that the person you're with wants to hear more even after the elevator ride is over.
Happens all too often - people focus on the format so much that they forget the purpose. Thank you for reminding us Seth Godin and for doing it in such an eloquent, elegant and concise way. It's almost like an elevator pitch - I want to read more about it.
What would happen if Google, or Facebook come calling? This is a question that comes up all the time, when we discuss the future of Pingwyn. My answer always is - we have our business goals and they have theirs. Nobody will try to copy us before we prove ourselves successful in the market.
Here is another interesting take on this question by Seth Godin:
In June of 2008, Google launched Knol, a monetizable Wikipedia, or, as some people saw it, a Squidoo killer. Not the same as what we were doing at Squidoo, not focused on individuals and their passions, but close enough for discomfort.
Director Omni-channel commerce at Upshot Commerce. Founder of Pingwyn LLC, surfer, UX evangelist. Mobile apps maniac. Tribal chief and occasionally a silly Dad. ☮ ♥ Get Pingwyn for iOS now - it's free. http://www.pingwyn.com